At first glance, translating your website may seem like a risky investment, but not translating your website is even riskier. Online visitors are 4 times more likely to buy products from a website in their own language. If you aren’t offering their language, they are much more likely to buy from a competitor.
Translation is cheaper than content creation. The average cost per word to create original content is 6.5 times greater than the average cost per word for translated content. Also, The Localization Industry Standards Association (LISA) reported that $25 was returned for every $1 invested in localization. Small investment, massive ROI.
Finding a reputable translation agency can be challenging, but once you’ve found one, the bulk of your work is over. The agency selects appropriate translators, proofreaders, and editors; manages the translations; and ensures you are satisfied with the end product.
With over 1 billion internet users who do not speak English, there is a wealth of market potential to be uncovered. In today’s market, it is not enough to have an established English-speaking following. If your company wants to increase sales and broaden your customer base, translation is imperative.
Let your customers know you value their business by translating into their language - you will be rewarded. The motivation to buy increases by 25% when information is in a customer’s language. Whether you select a few target languages or many, Common Sense Advisory notes that you can reach 90% of the world’s economic activity with 12 languages - you do not need to target hundreds of languages to be competitive.
Localization allows your company to reach customers before local competitors do, particularly for for countries with skyrocketing economies such as BRICS (Brazil, Russia, India, China, and South Africa). Translation is not only an international endeavour - by targeting languages that are prevalent in your country (Chinese and Spanish in the US, Polish in the UK, etc.), you may uncover markets right on your doorstep.
Of Fortune 500 businesses, it was found that those who increased their translation budgets were 1.5 times more likely to report an increase in revenue. In order to be competitive in your industry, it is essential to allocate the necessary funds to increase your customer base.
Translation has become a key factor in business growth. With an appropriate localization strategy and the support of a reputable translation agency, your global presence and bottom line will increase with the potential for exponential growth. Act quickly, to be one of the first in your industry to reap the benefits of the international market.